34
goat milk hand cream
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$15.01avg listing price — sweet spot $15–$100
Price range
Good$4.12–$27.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,841.08avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$46K$46K/yr · 108K searches
Growth
Bad-34.6%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand