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goat milk body wash
Skip itSoft demand (-21.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$21.73avg listing price — sweet spot $15–$100
Price range
Great$10.48–$36.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good571.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$219K$219K/yr · 290K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.9%90-day search growth — must beat 0% to launch