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56

glycerin soap

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 20Conversion 76Competition 67Returns 98Price range 80Avg price 79Brand share 21Review moat 23Quality gap 32

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Price range

Great$2.93–$69.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.42

avg listing price — sweet spot $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Market size

Good$743K

$743K/yr · 615K searches

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,782.76

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Search terms