50
glutathione serum
Worth a lookShows a sweet-spot price point ($28.83 avg), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Avg price
Incredible$28.83avg listing price — sweet spot $15–$100
Market size
Good$747K$747K/yr · 486K searches
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Price range
Good$11.88–$172.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,245.79avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad96%top-5 brand share — brand-locked demand