34
glowy makeup serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$34.77avg listing price — sweet spot $15–$100
Price range
Great$12.57–$44.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,115.83avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 44K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand