49
glowing skin
Skip itSoft demand (-7.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Price range
Great$6.68–$49.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.52avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$160K$160K/yr · 312K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Review moat
Bad10,747.16avg incumbent reviews — the moat a new listing must climb