35
glow recipe advent calendar
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$64.55avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good567.67avg incumbent reviews — the moat a new listing must climb
Price range
Good$27.43–$148.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$146K$146K/yr · 270K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Signals High Price