38
glow makeup
Skip itSoft demand (-65.1% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Price range
Great$12.57–$28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.87avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 52K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad20,074.78avg incumbent reviews — the moat a new listing must climb
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-65.1%90-day search growth — must beat 0% to launch