59
glow in the dark nail polish
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great36%top-5 click share — an open shelf
Price range
Okay$5.34–$24.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+18.1%90-day search growth — must beat 0% to launch
Avg price
Okay$10.50avg listing price — sweet spot $15–$100
Review moat
Okay2,958.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$164K$164K/yr · 580K searches
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand