40
glow blush
Skip itPrices mostly outside the sweet spot ($3.25–$12.85) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$116K$116K/yr · 265K searches
Avg price
Bad$7.70avg listing price — sweet spot $15–$100
Review moat
Bad24,070.35avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.25–$12.85cheapest to priciest tracked listing — scored on the share inside $15–$100