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glossier boy brow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$22.03avg listing price — sweet spot $15–$100
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.71–$33.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$292K$292K/yr · 123K searches
Review moat
Okay3,259.67avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier