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glo7 hair dye concealer stick
Skip itSoft demand (-41.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.54avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.94–$18.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,304.43avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 93K searches
Growth
Bad-41.5%90-day search growth — must beat 0% to launch