47
glitter lipstick
Skip itA small market ($51K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Review moat
Bad12,966.61avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.25–$17.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.0%90-day search growth — must beat 0% to launch
Market size
Bad$51K$51K/yr · 211K searches