35
glitter lip kit
Skip itSoft demand (-40.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.25–$27.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,511.42avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 109K searches
Growth
Bad-40.7%90-day search growth — must beat 0% to launch