44
glitter lip gloss
Skip itPrices mostly outside the sweet spot ($2.25–$12.34) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$108K$108K/yr · 671K searches
Avg price
Bad$7.45avg listing price — sweet spot $15–$100
Growth
Bad-14.7%90-day search growth — must beat 0% to launch
Review moat
Bad18,487.31avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.25–$12.34cheapest to priciest tracked listing — scored on the share inside $15–$100