58
glass skin
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great25%top-5 click share — an open shelf
Avg price
Great$20.47avg listing price — sweet spot $15–$100
Price range
Great$5.86–$57.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Market size
Good$323K$323K/yr · 934K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,895.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand