46
girls perfume ages 8-12
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$18.67avg listing price — sweet spot $15–$100
Price range
Good$5.00–$43.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$316K$316K/yr · 491K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,068.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand