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gingham gorgeous bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great141.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.82avg listing price — sweet spot $15–$100
Price range
Great$10.58–$34.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 69K searches
Growth
Bad-13.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand