35
gingham glow bath and body works
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible53avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$36.83avg listing price — sweet spot $15–$100
Price range
Great$13.92–$86.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad71%top-5 click share — a locked-up shelf
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 35K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock