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50

gillette trac 2 razor blades refills

Worth a look

Shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 51Growth 32Conversion 96Competition 18Returns 97Price range 75Avg price 95Brand share 0Review moat 38Quality gap 50

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$33.31

avg listing price — sweet spot $15–$100

Price range

Great$5.94–$119.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$304K

$304K/yr · 69K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,683.91

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Products