38
ghd
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good786.35avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Market size
Okay$240K$240K/yr · 141K searches
Avg price
Okay$207.50avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$23.16–$331.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad8.2%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand