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genius beauty lash clusters
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good619.33avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.22avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 184K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Price range
Bad$8.37–$15.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand