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gem lites colorwash shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$26.76avg listing price — sweet spot $15–$100
Price range
Incredible$18.87–$38.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$325K$325K/yr · 256K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Review moat
Bad16,045.21avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand