60
gel sunscreen
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.44avg listing price — sweet spot $15–$100
Growth
Great+75.4%90-day search growth — must beat 0% to launch
Price range
Good$9.57–$30.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$605K$605K/yr · 329K searches
Review moat
Okay2,354.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Bad95%top-5 brand share — brand-locked demand