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gel polish remover
Launch itA $3.6M/yr market growing +7.7% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 4.1M searches
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.55avg listing price — sweet spot $15–$100
Review moat
Bad9,977.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.80–$13.18cheapest to priciest tracked listing — scored on the share inside $15–$100