65
gel nail polish
Launch itA $15.7M/yr market growing +4.3% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$15.7M$15.7M/yr · 43.8M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great$1.35–$88.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,308.75avg incumbent reviews — the moat a new listing must climb