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gel eyeshadow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$5.42–$21.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Review moat
Bad6,886.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 212K searches
Brand share
Bad100%top-5 brand share — brand-locked demand