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gel eye mask
Launch itA $1.3M/yr market growing +8.3% this quarter with returns at 1.4% — clears our launch bar.
Returns
Great1.4%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 949K searches
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Price range
Good$4.94–$29.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.3%90-day search growth — must beat 0% to launch
Review moat
Bad4,266.19avg incumbent reviews — the moat a new listing must climb