53
gel base coat
Worth a lookShows low returns (0.9%), but a deep review moat (8,431 avg reviews) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Good$4.51–$39.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$678K$678K/yr · 715K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.66avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,430.56avg incumbent reviews — the moat a new listing must climb