54
gel base and top coat
Worth a lookShows low returns (0.8%), but a deep review moat (12,577 avg reviews) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 1.4M searches
Price range
Okay$3.94–$22.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.77avg listing price — sweet spot $15–$100
Review moat
Bad12,576.71avg incumbent reviews — the moat a new listing must climb