45
gee your hair smells terrific shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.09avg listing price — sweet spot $15–$100
Market size
Good$770K$770K/yr · 467K searches
Price range
Okay$3.72–$24.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,704.8avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand