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garnier fructis pure clean shampoo
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Market size
Good$417K$417K/yr · 402K searches
Review moat
Okay1,760.25avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Price range
Okay$1.88–$23.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand