60
gardenia
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$19.65avg listing price — sweet spot $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.5%90-day search growth — must beat 0% to launch
Review moat
Good1,368.44avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.90–$173.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$49K$49K/yr · 91K searches