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gardenia perfume
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.02avg listing price — sweet spot $15–$100
Price range
Great$5.08–$74.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$362K$362K/yr · 217K searches
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,970.36avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf