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gardenia lotion
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$24.12avg listing price — sweet spot $15–$100
Price range
Great$12.60–$42.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Market size
Good$479K$479K/yr · 316K searches
Review moat
Okay2,724.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad87%top-5 click share — a locked-up shelf