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fun lip gloss
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great230.17avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.92avg listing price — sweet spot $15–$100
Price range
Great$6.95–$55.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Bad$86K$86K/yr · 49K searches
Growth
Bad-19.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand