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fun beach stuff
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Good$13.31avg listing price — sweet spot $15–$100
Growth
Good+25.9%90-day search growth — must beat 0% to launch
Price range
Okay$8.27–$21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,796.2avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$82K$82K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand