60
fsa makeup
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$26.17avg listing price — sweet spot $15–$100
Price range
Great$5.35–$84.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good$500K$500K/yr · 463K searches
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,389.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch