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fsa lotion
Skip itSoft demand (-21.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.74avg listing price — sweet spot $15–$100
Price range
Good$7.73–$34.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$624K$624K/yr · 454K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad20,322.24avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch