62
frontal
Worth a lookShows a sweet-spot price point ($50.66 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$50.66avg listing price — sweet spot $15–$100
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great35%top-5 click share — an open shelf
Review moat
Good511.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$16.43–$135.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$641K$641K/yr · 749K searches
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+0.0%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale