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french sunscreen
Launch itA $1.6M/yr market growing +79.9% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 1.1M searches
Avg price
Great$18.70avg listing price — sweet spot $15–$100
Growth
Great+79.9%90-day search growth — must beat 0% to launch
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Price range
Great$8.42–$37.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,570avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand