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french skincare
Skip itSoft demand (-27.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$29.14avg listing price — sweet spot $15–$100
Price range
Incredible$16.22–$68.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$143K$143K/yr · 176K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad7,479.58avg incumbent reviews — the moat a new listing must climb
Growth
Bad-27.8%90-day search growth — must beat 0% to launch