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frankincense and myrrh body wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.89avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$10.48–$19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,865.15avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$119K$119K/yr · 75K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier