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fraiche castor oil for eyelashes and eyebrows
Skip itA concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.95–$32.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,586.75avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad$48K$48K/yr · 64K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Signals Low Review Barrier