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61

fragrance free sunscreen

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 95Conversion 67Competition 79Returns 97Price range 75Avg price 66Brand share 48Review moat 22Quality gap 37

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Incredible+127.4%

90-day search growth — must beat 0% to launch

Competition

Great36%

top-5 click share — an open shelf

Price range

Great$6.34–$41.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$13.90

avg listing price — sweet spot $15–$100

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,834.38

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$34K

$34K/yr · 41K searches

Signals Trending

Reviews