58
fragrance free shampoo and conditioner
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$24.01avg listing price — sweet spot $15–$100
Price range
Great$8.64–$59.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$238K$238K/yr · 177K searches
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,714avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand