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fractionated coconut oil
Launch itA $1.3M/yr market growing +44.4% this quarter with returns at 0.7% — clears our launch bar.
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 718K searches
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Price range
Good$6.28–$30.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.33avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad15,380.14avg incumbent reviews — the moat a new listing must climb