52
foundation stick
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-13.0% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.77–$45.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.28avg listing price — sweet spot $15–$100
Market size
Good$284K$284K/yr · 947K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,480.59avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch