40
foot wash
Skip itA concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.54–$28.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.42avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$143K$143K/yr · 150K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-2.8%90-day search growth — must beat 0% to launch
Review moat
Bad13,480.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad80%top-5 click share — a locked-up shelf