66
foot scrubber
Launch itA $12.8M/yr market growing +2.6% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$12.8M$12.8M/yr · 15.1M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Price range
Okay$3.96–$24.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.27avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Bad14,200.7avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand